About Us

Jéy Jewels By Divya transcends conventional branding; it stands as a lifelong endeavour curated by Divya Vigneshh, who has devoted more than a decade to the refined jewelry retail industry. With over 11 years of immersive experience, skill refinement, and a profound affinity for ornate craftsmanship, Divya embarked on the journey to establish her own brand, specializing in both fine and fashion jewelry.

The brand's guiding principle, encapsulated in the mantra "making luxury affordable," mirrors Divya's unwavering dedication to crafting opulent, stylish, and lightweight jewelry without imposing a financial strain. This philosophy serves as the cornerstone for her meticulous design and manufacturing processes, influencing each piece within her collection.

Rooted in Divya's childhood, her passion for gemstones and jewelry blossomed early on, surrounded by an environment adorned with precious and semi-precious gemstones. From her formative years, she was enthralled by the allure and grace of gemstones, diamonds, and diverse jewelry types.

Divya's exposure to an array of jewelry genres, spanning Victorian, Italian, to Indian styles in the retail landscape, intensified her fervor. Each encounter with distinct pieces fueled her obsession, stoking the flames of her ambition to craft extraordinary designs herself.

Presently, every item within the Jéy Jewels By Divya brand stands as a testament to Divya's passion, creativity, and unwavering commitment. These designs, conceived out of love and obsession, are a manifestation of her artistry, and it is our sincere hope that you derive as much joy wearing them as she experienced in bringing them to life.