ondon, United Kingdom — Independent jewellery brand Jéy Jewels by Divya has surpassed 110,000 competition entries in five months through a series of editorial collaborations with major UK lifestyle and fashion publications, highlighting growing audience engagement with the brand’s design-led jewellery.
Competitions hosted in partnership with Marie Claire, Top Santé, GoodToKnow and House of Coco collectively generated 110,592 entries, introducing the London-based brand to tens of thousands of readers across the UK and beyond.
The editorial collaborations featured signature designs from Jéy Jewels by Divya’s London-inspired collections, with readers responding strongly to jewellery pieces inspired by the city’s architecture and landmarks.
“”“Reaching over 110,000 entries through these editorial collaborations has been an incredibly meaningful milestone for us. As an independent brand, partnerships with publications such as Marie Claire, Top Santé, GoodToKnow and House of Coco allow our jewellery to reach new audiences who appreciate thoughtful design and storytelling. The response we’ve seen to our London-inspired collections has been both encouraging and inspiring as we continue to grow the brand.”
Divya
The competitions included:
Marie Claire — 27,569 entries for the Shard Medium Hoops
Marie Claire — 25,951 entries for the Millennium Wheel Medium Hoops
Top Santé — 25,414 entries for a £50 Jéy Jewels by Divya Gift Card
GoodToKnow — 19,396 entries for the Shard Medium Hoops
House of Coco — 12,262 entries for the Tower Bridge Medium Hoops
Together, the five competitions attracted over 110,000 entries, reflecting strong reader engagement across multiple editorial platforms.
The competitions highlighted some of the brand’s most recognisable designs, including the Shard Medium Hoops, inspired by London’s iconic skyscraper; the Millennium Wheel Medium Hoops, referencing the form of the London Eye; and the Tower Bridge Medium Hoops, celebrating one of the city’s most distinctive architectural landmarks.
The results highlight strong reader engagement with Jéy Jewels by Divya’s London-inspired jewellery designs, particularly pieces that translate architectural landmarks into wearable design.
More information about the brand and its collections can be found at:
www.jeyjewelsbydivya.co.uk