A New Year Hello — and a Season of Stories Shared Far and Wide

A New Year Hello — and a Season of Stories Shared Far and Wide

The New Year brings a natural pause — a moment to notice where a journey has travelled, and how those stories have been received along the way.

Over the past season, Jéy Jewels by Divya found its way into national press, winter style edits, Christmas gift guides, in-person retail spaces and widely loved jewellery giveaways — each placement offering a distinct context, yet all reflecting the same core ideas of place, meaning and considered design.

This feels like a good moment to gather those stories together.

Editorial Features & Gift Guides

Within editorial pages and seasonal gift guides, our jewellery was positioned not as trend-led adornment, but as design with intention — pieces chosen for their symbolism, craftsmanship and ability to feel personal to the wearer.

Belfast Telegraph — A National Moment

Seeing our jewellery featured in a national newspaper was one of those moments that stays with you.

Our Star Pendant Necklace appeared in the Christmas Gift Guide by the Belfast Telegraph, introducing Jéy Jewels by Divya to readers across the UK and Ireland.

Set within a thoughtfully curated edit, the feature celebrated gifts chosen for meaning as much as design — jewellery that carries symbolism, intention and permanence. A simple star, quietly crafted, framed as something to be worn often and kept close.

OX Country — Winter Style Essentials

Our Wandering Deer Gold Hoops featured in the Winter Style Edit by OX Country.

Placed among seasonal essentials, the piece felt naturally at home within pages that celebrate countryside living, heritage and craft — jewellery chosen for character rather than trend.

Surrey Homes — Thoughtful Christmas Gifting

Our London-inspired Millennium Wheel Large Earrings appeared in the Christmas Gift Guide by Surrey Homes.

Styled within a wider lifestyle edit, the feature highlighted jewellery as a considered gift — timeless pieces chosen to be worn and enjoyed well beyond the festive season.

Wealden Times — Sparkle with Substance

Similarly, Wealden Times included our  Millennium Wheel Large Earrings  in their Christmas jewellery edit.

The curation leaned into understated elegance — gifts that feel personal, expressive and enduring rather than performative.

Fashion Trendsetter — Design-Led Jewellery

Fashion Trendsetter published Jéy Jewels by Divya’s Guide to Celebratory Styling, a curated New Year’s Eve edit that showcased several of our designs and offered inspiration for festive styling.


Women Talking — The Story Behind the Brand

Beyond product features, Women Talking explored the story behind Jéy Jewels by Divya.

From roots spanning Jaipur, London and Los Angeles to a design philosophy shaped by architecture and travel, the feature created space for the why behind the jewellery — something we value just as deeply as the designs themselves.

A Retail Moment at John Lewis — Jewellery, Experienced In Person

Alongside editorial features, the season also included an important in-person chapter: a pop-up at John Lewis.

Meeting customers face-to-face, sharing the stories behind each design, and seeing pieces chosen and worn in real time brought everything full circle — from sketchbook to shop floor.


Jewellery Giveaways & Growing Conversations

Alongside editorial coverage, jewellery giveaways created moments of discovery at scale — introducing Jéy Jewels by Divya to engaged readers actively seeking design-led brands.

Marie Claire — A Conversation at Scale

Marie Claire is an internationally recognised fashion and lifestyle magazine known for its coverage of fashion, culture, beauty and contemporary issues.

Our collaboration with Marie Claire brought our jewellery to a global audience through a curated giveaway.
With over 26,000 entries, readers discovered London-inspired designs that balance architecture with wearability. These moments build familiarity and anticipation — and form part of an ongoing dialogue we’re excited to continue.

House of Coco — Contemporary Gifting

House of Coco is a global lifestyle publication known for its curated coverage of luxury travel, fashion, culture and contemporary living. In partnership with the publication, we hosted a giveaway featuring our Tower Bridge Medium Hoops, introducing our designs to an audience of travel enthusiasts and luxury-minded readers.


GoodtoKnow — Jewellery for Everyday Life

On GoodtoKnow, our jewellery reached a broad, highly engaged audience through a giveaway feature celebrating ease, versatility and everyday wear.

Set within a platform trusted for its practical yet style-conscious recommendations, the feature introduced Jéy Jewels by Divya to readers looking for jewellery that fits seamlessly into real life — pieces designed to move comfortably from day to evening.

Our Shard Medium Hoops were showcased as part of this edit — modern, wearable and made to be lived in rather than saved.

Across recent jewellery giveaways — from Marie Claire to House of Coco and GoodtoKnowover 56,000 readers engaged with Jéy Jewels by Divya.

These moments of discovery go beyond visibility. They build familiarity, spark curiosity, and invite a growing audience into the world behind the jewellery. If you’d like to take part in future giveaways, we recommend checking back here regularly or following us on Instagram, where we share upcoming features and opportunities to participate.


Looking Ahead

From national press and winter style edits to Christmas gift guides, in-store moments and jewellery giveaways engaging tens of thousands of readers, this season marked a growing, evolving conversation around Jéy Jewels by Divya.

As the New Year unfolds, we’ll continue creating jewellery rooted in story, craftsmanship and place — and sharing it in ways that invite you to be part of the journey.

Happy New Year ✨
Jéy Jewels by Divya

Share Tweet Pin it
Back to blog

Leave a comment

Please note, comments need to be approved before they are published.